On Thursday, I was at Shine 2011, which billed itself as “the UK’s leading unconventional conference (or unconference) for socially-minded entrepreneurs”.
Arriving just after the start, while things were already seemingly in full swing, it took me a little time to work out what was going on, as there seemed to be so much happening in different parts of the interesting space that is Hub Westminster. But, after a while, it started to make sense, and I joined a session on money issues for social entrepreneurs.
I was particularly struck, in this session, by the contribution of Dave Dawes, who describes himself as a “nurse social entrepreneur”. Dave talked about what social entrepreneurs get wrong when seeking financing for their projects, In particular, he was critical of those who invest all their efforts in chasing grants. Dave says everyone is after free money, but they rarely take the time to consider the return on investment of the time and effort spent on filling in grant applications and pitching to funders. There was particular derision accorded from session participants to the example of the “social enterprise” which, when asked what it would do when its grant application had been turned down, replied “wait for next year’s round”. As Dave said, any organisation which is serious about being a social enterprise should be aiming to be profitable in as short a space of time as possible, and if you are making profits, you can afford to borrow money rather than chase grants. If your enterprise is never going to be profitable, it is not a social enterprise.
Later in the day, I interrupted a conversation between Dave and Mel Findlater and asked them to talk to me about some of the issues raised in Dave’s workshop session. It was interesting as well, to hear that Dave is working in a similar space to the Social App Store.
One of the most interesting and relevant (to the work of SocialReporters.net) sessions I witnessed at SHINE 2011, was Nick Jankel‘s presentation on Story-telling for Changemakers. Nick’s presentation was of particular interest as it accords with the work we are doing to encourage organisations funded by, and associated with, the Big Lottery Fund, to tell the stories which illustrate the differences they are making to people’s lives.
The slides from Nick’s presentation are here:
One of the points that Nick makes is that people who are running interesting projects, or doing innovative things, often make the mistake of assuming that everyone else will be similarly enthused by what they are doing. This is never an automatic process, and people need to learn to communicate the story of the progress they are making.
Nick talks about the differences between the stories of the nature of the world which are told from different points of view. One is that the earth is a mechanism whose finite resources mean that humans must be selfish, protect what they have from each other, and compete for a place in the world. The alternative story is that the earth is a living system, all of whose parts are interconnected, which means that humans must share, collaborate and co-create. It is important that, if you want to change the world, you are able to tell the story of the world view that informs your approach.
The basis of all Hollywood film scripts is “The Hero’s Journey” (see slide 37 of Nick’s presentation above), and this can provide a basic outline for anyone to tell a compelling story about their own work. The seven elements of the “Impact Story” are Connection, Context, Conventions, Consciousness Shift, Concept, Conviction, and Concrete Impact (slides 38-46).
After his presentation, I caught up with Nick to get him to expound on his theories. The video is in two parts, because we were interrupted by a security guard who objected to Nick’s voice echoing through the public part of the building.
Projects funded by the Big Lottery Fund, and bringing about People Powered Change, have some powerful stories to tell, as is often evidenced when they are showcased on television in shows such as the regular Saturday Night lottery programmes, and Village SOS. New social media tools, and the advent of cheap video cameras, camera phones, and other recording devices, mean that it is becoming even easier for such projects to tell their own stories.